http://mookstar.wordpress.com/2007/06/01/the-paradox-of-choice/ Simon Ford's Blog Sun, 23 Aug 2009 22:37:51 +0000 http://wordpress.com/ hourly 1 http://mookstar.wordpress.com/2007/06/01/the-paradox-of-choice/#comment-3 Ésaj » Creativity Thu, 11 Oct 2007 20:31:57 +0000 http://mookstar.wordpress.com/2007/06/07/the-paradox-of-choice/#comment-3 [...] more choice always a good thing? My friend Simon first introduced me to the “paradox of choice”: that having more choice is not always a good thing when [...] [...] more choice always a good thing? My friend Simon first introduced me to the “paradox of choice”: that having more choice is not always a good thing when [...]

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